I began this process by making a mindmap of words i associate with libraries, and then used these words to think of some idioms.

I already knew i wanted my name to roll off the tongue and be catchy and modern, so it would resonate with younger audiences and not carry the formality of something like ‘Libraries NI’.

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Feedback from the class

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i loved getting feedback this way, and it was a good oppetunity to see what everyone else was thinking.

someone else had chosen Open Shelf, but i didnt really mind as i was already swaying towards page and place.

Why Page & Place?

Font research


Font ideation

now i had an idea of the kind of logo i want to create, i began making a shortlist of fonts whch fit the tone of Page and Place. i used adobe fonts and google fonts for this process.

Lowercase

Uppercase

UPDATED FONT AND BRAND NAME