A big part of my research will be based around the current approach Libraries NI is taking in terms of branding. This week, ive decided to go to different locations and analyse their:
Dundonald Library is quite a small and quiet library. its not located on a busy street and is in a more residential area which aids understanding as to why it was quite empty on a weekday. ( i went on a friday.)
the first library i visited was Ulster Library, and immediately i noticed a shift iin the tone of voice used in thevDundonald Library. Since libraries NI are public libraries, they approach rules/ directions with a more pleasant and respectful approach. Laguage like ‘Please ask at desk’ is definitely more welcoming than ‘YOU MUST!”. There is still use of an authoritative tone, and the use of capital letters reinforces this. this is someting i want to change, as treating users like children is what keeps libraries stuck in the viewpoint that they are an extension of school where you must abide by specific guidelines.
Despite being quite small, it had a really spacious layout. I think they could benefit from adding additional seating areas, and maybe creating a designated area for people to chat and socialise. As for the bookshelves, they are clearly quite dated. The metal frames remind me of primary school, and definitely dont help create a hospitable environment.
the 3 main target audiences i identified that this library cater to are:
they have a ‘large print’ section, i assume this is to cater to older people with deteriorated vision.