the Oxfard Dictionary defines a brand as “a type of product manufactured by a particular company under a particular name.” which is a vague and relatively broad description. Good designers would probably me more likely to describe branding as the way companies can sustain a more emotional connection with their consumers.
Researching and Gathering Supporting Material
we started off by looking at the cyclical nature of the design process. I realised this myself during the first semester that design is truly a never ending practice. You could drive yourself crazy making tweaks to a project forever. This process is especially helpful for this project, as the target audience is quite wide. I think this will be my main challenge, knowing when to stop iterating, but im really excited to see how it will evolve over the course of the next 12 weeks.
Our brief is to create a commercial brand for the existing Libraries NI. I have decided to go with a full brand redesign, as i think this is a multi-fauceted brand with many different parts that currently don’t work together as well as they could. For example, the brand logo and colour choices don’t feel intentional, but random which doesn’t aid recognition in many ways. I would also like to experiment with language and the actual words used in the brand name, slogan etc. this is something Daniel spoke about today that really stood out to me, like for example making the actual brand name have cultural connotations related to Northern Ireland as opposed to just stating that its a library.
