This week, we started learning about how typography is used in branding.
Wr started the lesson by looking at what the class had achieved over the past week. Eveyones research ws really good, and we also ranked our brand name ideas. I loved doing this as it made me consider what other people like and dont like in a brand name. i used OpenShelf and page & place, and Page & place was the winner.
i really like this qute, and daniel discussed how the font helps with how you actually percieve the text and read it in your head. Designers are truly so important in every sense of brands and branding, as tiny little alterations to font, weight etc can impact the brands entire identity.
This example from the powerpoint stood out to me, as it shows how the font can totally change the meaning of the text.
For our library redesigns, we want to pick a typeface that matches the tone of voice were trying to communcate. I had already made a mind map of the traits i want my library to have, so i referenced this when starting my search for a typeface.
We looked at how loads of fashion brands changed their logos to Helvetica in the early 2000s, as it became supe popular around this time. It actually backfired horrendously, as it made them all lose their personality, and feel soulless. it also took away their originality as they literally all looked the same.
The reason so many of these brands made the switch was because Helvetica was gaining inredible momentum, and i figure these brands got scared of missing out so made a quick, uninformed decision to switch. they have all chsnged back now.