This week was a useful lesson for exploring how we can properly apply our research to our projects. We learned about touchpoints, and started considering how to design our brands touchpoints.

Kinds of Research

we began the lesson by discussing various kinds of research we should be undertaking. This was very

Contextual Research

anything which increases your knowledge of the subject, like case studies and inspiration.

Case Studies

we have researched some brands in class but im at the point where carrying out my own case studies will be very helpful. the key things to document in case study research is:

• what is it about
• what is your key takeaway from it
• how might the information be useful in the future

Project and User Research

This includes:

• research into a chosen topic for Unique Selling Point (sustainability, education money management etc)
• User Research (sureys, stats, personas etc)

Self Reflection