After getting some feedback from kyle, I decided to research the brutalism design style, as its one that Futura is commonly used for. I thought it would be interesting to see if any of its features could elevate my design.
Brutalism is an architectural style from the mid-1950s to the mid-1970s known for its massive block-like forms and use of raw, exposed materials like concrete and brick.
Brutalism appeared after World War II, when cities needed quick, affordable, and practical buildings. Instead of worrying about how it looked designers wanted to focus purely on making it work.
In recent years, there has been a rise in brutalism appearing in digital interfaces. On the surface, the connection between brutalist architecture and websites seems impossible. but just like in architecture, the goal is always practicality.
When researching this, i came across https://brutalistwebsites.com/ , a website full of this kind of inspiration. I really like Brutalist web design, i think it stands out compared to the websites most people are used to, which are usually quite unremarkable and similar. Brutalist sites, on the other hand, stick in your memory as from the moment you open the page they surprise you with bold colours and unconventional typography. It’s perfect for brands that want their customers to remember them, and not just see them as one of many.
this webpage inspired my designer app on Josef Muller-Brockmann
Despite these being app interfaces it was still useful for my Futura poster. Typography is one of the strongest elements across the brutalist interfaces. Some of them are relying entirely on their type to make an impact, rather than imagery or decoration. The way type is treated in these designs is very easily transferable to poster design; the emphasis on hierarchy, scale and alignment is something which i definitely have tried to perfect for this project.