Todays lecture was all about the role of photography in UX. we learned about the origins of photography, specifically Joseph Niéce, who took th first ever image. we then discussed the purpose of images in interface design, and how to use them to their best ability. It was a really useful lecture as my music player app will definitely feature some photography.
We looked at some cafe/restaurant websites for this, which was likely the most relevant example. The photography served as a way to intruige potential customers, as instead of just being words on a menu, you can actually see the presentation of meals. Kyle discussed how the quality of the photos is important, as for fast food chains like McDonalds, the photography is always superb however the actual meal you receive will never look the same.
For restaurants life the Waterman, you can tell its not a highly edited photoshoot environment and much more likely to just be a regular photograph of a real dish they have served. In both cases the photography increases users interest into thw product as its more visualling pleasing.
Our next example was Apple. They contribute a lot of resources to the photography of the inner workings of their hardware. Instead of just showing you the beautiful, finished laptop, they let you see the intracacies of the inside. This is because they know a lot of users will be interested in this and will appreciate the time dedicated to making the inside equally as attractive as the outside.
For this example we looked at the BMW website. the level of detail within their photography is incredible, you can tell they have sought out photographers who also have an expansive knowledge about the cars themselves, and a true appreciation for the design. Instead of just listing all of the features, the photography sort’ve shows you how everything works too. They utilise photoshop really well too, some of the images aren’t even of the car but all of the inner workings (similar to Apple).
