This week we explored the differences between various marks sch as wordmarks, pictorial, abstract etc. It was a really useful lesson as it made me think deeper into how i can structure my library rebrand. We also got some feedback from Daniel which was very helpful.
we launched straight into an exercise this morning. Daniel challenged us to create our initials aswell as an animal, using only a triangle, circle and square. I struggled initially to think of how to do this, and definitely made mine too complicated. I thought the more elements and shapes i added, the closer i could get it to resembling the letters of C and B. Whenever we presented our work on Miro, the ball sort’ve dropped for me that i should’ve used the bare minimum as doing too much can mostly just make it too cryptic. Classmates had done things like using a triangle to represent A, which definitely looked better and was still recognisable.
This was actually something i was hoping to learn more about as i didn’t fully grasp the differences so i was glad we covered this today.
A wordmark is when the brand name itself is the logo, it relies purely on typography. There’s no separate symbol but just the name presented in a distinctive way.
A logomark is a symbol that represents the brand without using the name. It can stand alone and still be recognisable, and there are two kinds….
A pictorial logomark is a recognisable image/ illustration of something real, for example, an object, animal or icon. Twitter is an example as it correlates to tweeting.
