This week we learned about colour systems and how important colour is when creating brand consistency and a brand guideline document. We looked at systems like Pantone, CMYB and RGB. We also discussed colour psychology and how different colours have emotional commotations.
One reason it’s important to understand all colour systems is consistency in branding. If a designer creates a logo in RGB for screen use, they also should make sure it has a CMYK equivelent as it might look bright online but dull on print. This can create inconsistency.
we used this website at the start of the year but i honestly had forgotten what a useful resource it is. You can look at complementary colours, triadic, and so many more. its a great tool when you’re not sure where to go next, and i will definitely be using it for my project.
Most of this lesson was spent discussing colour phsycology, and rightfully so. this is such an important aspect of branding as users really do associate meaning/ emotion with colour. The thing i found most interesting was how shared connotations vary depending on where you are in the world, it makes sense but its fascinating.
insert photos of brands u notice and what tryna connote
most brands have 1/2 main colours which people associate with their brand, and 5 accent colours just so there is slight variation. This will vary depending on the nature of the brand, eg corporate companies will generally have a more narrow palette, whilst others need a larger palette as they have more products/people/services to represent.
One of the examples we looked at was Spotify, its brand colours are green and black but the platform itself uses a multitude of accent colours.
In their brand guidelines they don’t specify what colour palette they use, but they do state that you can only use colours within it.