Weekly Blogs

Week 1 - 103 An introduction to branding and tone of voice

Week 2 - Typefaces

eek 3 - anatomy of type/Wordmarks

week 4 - logomarks

week 5 - colour and guidelines

Week 6 - Research and Application

Week 7 - Critique

Week 8 - UX teardown of Libraries ni

WEEK 9 - project feedback

Books/ Case studies

marks of excellence

Project Research

Disclaimer: my project has had many changes throughout this semester so a lot of my research didn’t end up being used in the final branding. My final iterations and relevant research are highlighted in pink text to make this slightly easier to navigate.

Library competitor analysis

Target Market

Brand values and priorities

Font and rename research

User Research Within Libraries NI

Libraries NI - Current brand analysis